About the psychology of the color red

Like many other colors, red has positive and negative associations. It is, therefore, the context in which the color is produced.

This context will be the decisive factor in how red is experienced.  The intensity of the color also plays a role in this. The lighter the red color, the softer the effect and the result of the color.

The effects of red:

The biological effects of red are stimulating and activating. Color increases heart rate and breathing and awakens the appetite. Red is a warm color that attracts attention and is associated with the body. Think about the color of your blood. Red is, therefore, the color of life, vitality, energy, strength, and passion.

Positive associations with red:

There are many of these associations. Especially in the field of love, passion, and romance. Think seduction, sensuality, passion, and emotion.

Negative associations with red:

Negative associations with red can also be mentioned. For example, there are associations with force, aggression, power, pain and danger.

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